01 — SPECIMEN D2
Demo Concept

Cusp Dental Studio

Calm design, confident smiles

Slot-claim booking UI, verified-review widgets and a patient journey that converts anxiety into appointments.

cusp-dental-studio-za.mtj-digital.com
Cusp Dental Studio — Gentle Modern Dentistry website designed by MTJ Digital
02 — The details

Built for
Gentle Modern Dentistry.

Slot-claim booking UI, verified-review widgets and a patient journey that converts anxiety into appointments.

Industry

Gentle Modern Dentistry

Type

Demo Concept

Timeline

Demo concept — 2026

03 — The case study
The brief

The scenario

Dental practices struggle with no-shows and anxious patients. This concept asks: what if the website itself reduced appointment friction and built trust before the first call?

The rationale

The design approach

A gentle, airy single-page build: teal-and-cream palette, warm coral CTAs, glassmorphism cards, a slot-claim booking widget and verified-review widgets. The patient journey moves from reassurance to action in a few scrolls.

The concept

What this
concept proves.

Booking model

Slot-claim UI

Trust layer

Verified reviews

Tone

Calm + confident

Goal

Reduce no-shows

Design system

Colors, type
& rules.

Clinical teal meets warm coral. A soft serif display keeps the studio feeling human rather than institutional.

Colour palette

Teal

#14ad8a

Primary brand and trust signals

Mint

#71e0bd

Highlights and soft accents

Coral

#ff7e5f

Warm CTAs and conversion moments

Ink

#081915

Headings on dark sections

Cream

#f5fbf8

Page backgrounds

Typography

Fraunces

Display / headings

400, 600, 700

Plus Jakarta Sans

Body

400, 500, 600, 700
Built with

The stack.

React
Tailwind CSS
Framer Motion
Lucide
On the screen

See the
specimen.

Cusp Dental Studio homepage

Calm hero with slot-claim booking and social-proof strip.

05 — Common questions

Asked about
cusp dental studio.

Straight answers about this gentle modern dentistry build, our process and how something like it could work for your business.

How much does a website cost at MTJ Digital?

Build packages start from R2,499 for the Starter Site Special, from R5,499 for the Web Starter build, and from R12,499 for the Web Growth build. Monthly plans start from R899/mo. You get a fixed quote after a free discovery call — no hourly billing surprises.

How long does a project take?

Launch Lab ships in about two weeks. Growth Engine typically takes three to four weeks, and Market Leader five to six. You approve every stage, so timelines stay predictable.

Do I own my website when it's done?

Yes — 100%. Domain, content, design files and code are yours. If you host with us, leaving is never held hostage; we hand everything over.

Do you only work with businesses in Gauteng?

Our lab is based in Gauteng and most clients are in Johannesburg, Pretoria, Midrand, Centurion, Ekurhuleni and the West Rand — but we work with businesses anywhere in South Africa. Discovery calls happen online.

What do you need from me to start?

A 15-minute call and whatever you already have — a logo, photos, an old site, even a tender document. Our Project Blueprint form lets you upload briefs directly. We handle the rest.

Can you also handle my Google Business Profile and printing?

Yes. We set up and optimise Google Business Profiles, build local citations, and design physical assets — vehicle wraps, site signage, office decals — produced and installed through our premium print partners.

What happens after launch?

Every build includes a support window (30 days to 6 months depending on package). Most clients move to a care plan from R599/mo: hosting, backups, updates, edits and monthly content handled for you.

06 — Start the reaction

Want a specimen
like this for your business?

Book a free 15-minute discovery call. We'll ask about your business, then sketch what your specimen could look like.