01 — SPECIMEN D3
Demo Concept

Solare

Sun-powered clarity for complex buying decisions

Savings calculator, panel-spec comparisons and a quote funnel that turns researchers into roof surveys.

solare.mtj-digital.com
Solare — Premium Solar Business website designed by MTJ Digital
02 — The details

Built for
Premium Solar Business.

Savings calculator, panel-spec comparisons and a quote funnel that turns researchers into roof surveys.

Industry

Premium Solar Business

Type

Demo Concept

Timeline

Demo concept — 2026

03 — The case study
The brief

The scenario

Solar buyers research for weeks before requesting a roof survey. This concept turns that research phase into a self-serve comparison experience that builds confidence in the brand.

The rationale

The design approach

A warm, energetic single-page funnel: amber-to-orange gradient system, interactive savings calculator, panel-spec comparisons and a multi-step quote form. The site answers the math before the sales call happens.

The concept

What this
concept proves.

Core tool

Savings calculator

Conversion

Quote funnel

Proof point

Panel comparison

Outcome

Roof survey bookings

Design system

Colors, type
& rules.

Solar amber fading into sunset orange. High-contrast dark sections make savings numbers pop, while cream keeps long-form content readable.

Colour palette

Solar Amber

#f7a321

Primary brand and CTAs

Sunset Orange

#ff7a18

Gradient accents and urgency

Night Ink

#0a0e1a

Headings and dark sections

Cream

#fbf8f1

Page backgrounds

Eco Green

#14b88a

Savings and environmental proof

Typography

Plus Jakarta Sans

Display / headings

600, 700, 800

Inter

Body

400, 500, 600
Built with

The stack.

React
Tailwind CSS
Framer Motion
Lucide
On the screen

See the
specimen.

Solare homepage

Solar hero with savings calculator and panel-spec comparison.

05 — Common questions

Asked about
solare.

Straight answers about this premium solar business build, our process and how something like it could work for your business.

How much does a website cost at MTJ Digital?

Build packages start from R2,499 for the Starter Site Special, from R5,499 for the Web Starter build, and from R12,499 for the Web Growth build. Monthly plans start from R899/mo. You get a fixed quote after a free discovery call — no hourly billing surprises.

How long does a project take?

Launch Lab ships in about two weeks. Growth Engine typically takes three to four weeks, and Market Leader five to six. You approve every stage, so timelines stay predictable.

Do I own my website when it's done?

Yes — 100%. Domain, content, design files and code are yours. If you host with us, leaving is never held hostage; we hand everything over.

Do you only work with businesses in Gauteng?

Our lab is based in Gauteng and most clients are in Johannesburg, Pretoria, Midrand, Centurion, Ekurhuleni and the West Rand — but we work with businesses anywhere in South Africa. Discovery calls happen online.

What do you need from me to start?

A 15-minute call and whatever you already have — a logo, photos, an old site, even a tender document. Our Project Blueprint form lets you upload briefs directly. We handle the rest.

Can you also handle my Google Business Profile and printing?

Yes. We set up and optimise Google Business Profiles, build local citations, and design physical assets — vehicle wraps, site signage, office decals — produced and installed through our premium print partners.

What happens after launch?

Every build includes a support window (30 days to 6 months depending on package). Most clients move to a care plan from R599/mo: hosting, backups, updates, edits and monthly content handled for you.

06 — Start the reaction

Want a specimen
like this for your business?

Book a free 15-minute discovery call. We'll ask about your business, then sketch what your specimen could look like.