Detailing On Wheels
Bookings on wheels — a site that fills weekends
Cinematic storytelling site with scroll-driven animations, a before-and-after gallery and clear detailing packages that turn researchers into weekend bookings.
Built for
Mobile Car Detailing.
Detailing On Wheels is a mobile car detailing business serving Gauteng. Their first-ever website is a scroll-driven storytelling experience: a cinematic hero with dual-intent CTAs, animated service breakdowns, an authentic back-story page, a before-and-after gallery and a booking-focused contact page. Built with Astro, React and Tailwind CSS, using Motion for scroll animations and Lucide for iconography.
Industry
Mobile Car Detailing
Type
Live Client Site
Timeline
March 2026
What was broken
Detailing On Wheels had no website at all. They relied on Instagram DMs and word-of-mouth, which made them invisible to high-intent Google searches like "mobile car detailing Johannesburg". There was no place to tell their back story, explain their packages, prove their quality with a gallery, or let customers book directly.
What we built
We built a multi-page Astro site with cinematic scroll animations, text reveals and a warm ivory-charcoal-crimson brand system. The homepage tells their story at a glance; service pages break down packages and what is included; a before-and-after gallery proves finish quality; and the contact page turns interest into a booked detail.
Numbers that
prove the work.
Digital presence
Launched
Before: No websiteAfter: Full multi-page site
Booking flow
Direct enquiries
Before: DMs onlyAfter: Contact + booking page
Work proof
Gallery live
Before: No portfolioAfter: Before-and-after gallery
Load time
< 2s
Before: N/AAfter: Consistently fast
Local SEO
Optimised
Before: InvisibleAfter: Google Business + on-page
Brand story
Authentic
Before: UntoldAfter: Dedicated about page
Colors, type
& rules.
Warm ivory-and-charcoal contrast with crimson energy. Bold display type for impact, elegant serif italics for authentic moments, and smooth scroll-triggered reveals throughout.
Colour palette
Crimson
#A72B25
Primary brand, CTAs, accents
Crimson Bright
#C63029
Hover states and highlights
Ivory
#FAF7F2
Page backgrounds
Charcoal
#11100E
Headings and dark sections
Bronze
#B8860B
Premium trust accents
Typography
Dela Gothic One
Hero / display
Space Grotesk
Headings
Plus Jakarta Sans
Body
Instrument Serif
Accent / quotes
The stack.
See the
specimen.
Cinematic homepage hero with scroll animations, dual-intent CTAs and social proof.
Service index showing mobile detailing packages and what is included.
Service detail page with process breakdown and quality guarantees.
About page with the authentic back story behind the brand.
Before-and-after gallery showcasing detailing quality and finish.
Contact and booking page for mobile detailing enquiries.
More
specimens.
Asked about
detailing on wheels.
Straight answers about this mobile car detailing build, our process and how something like it could work for your business.
How much does a website cost at MTJ Digital?
Build packages start from R2,499 for the Starter Site Special, from R5,499 for the Web Starter build, and from R12,499 for the Web Growth build. Monthly plans start from R899/mo. You get a fixed quote after a free discovery call — no hourly billing surprises.
How long does a project take?
Launch Lab ships in about two weeks. Growth Engine typically takes three to four weeks, and Market Leader five to six. You approve every stage, so timelines stay predictable.
Do I own my website when it's done?
Yes — 100%. Domain, content, design files and code are yours. If you host with us, leaving is never held hostage; we hand everything over.
Do you only work with businesses in Gauteng?
Our lab is based in Gauteng and most clients are in Johannesburg, Pretoria, Midrand, Centurion, Ekurhuleni and the West Rand — but we work with businesses anywhere in South Africa. Discovery calls happen online.
What do you need from me to start?
A 15-minute call and whatever you already have — a logo, photos, an old site, even a tender document. Our Project Blueprint form lets you upload briefs directly. We handle the rest.
Can you also handle my Google Business Profile and printing?
Yes. We set up and optimise Google Business Profiles, build local citations, and design physical assets — vehicle wraps, site signage, office decals — produced and installed through our premium print partners.
What happens after launch?
Every build includes a support window (30 days to 6 months depending on package). Most clients move to a care plan from R599/mo: hosting, backups, updates, edits and monthly content handled for you.
Want a specimen
like this for your business?
Book a free 15-minute discovery call. We'll ask about your business, then sketch what your specimen could look like.