01 — SPECIMEN 002
Live Launch

Paw Prints

From screen to street: the print pipeline in action

WhatsApp-first ordering, live capability stats and a 4.9★ review wall that closes deals before the first call.

paw-prints.co.za
Paw Prints — Large-Format Printing website designed by MTJ Digital
02 — The details

Built for
Large-Format Printing.

Paw Prints is a large-format printing business turning digital designs into physical signage, banners and vehicle wraps. The new site is a fast, mobile-first two-page build: a landing page with a WhatsApp order CTA, service highlights, live stats and social proof, plus a dedicated gallery page showing banners, signage and wraps. Built with Astro and React, styled with Tailwind CSS in a violet-pink-amber palette using Sora headings and Inter body text.

Industry

Large-Format Printing

Type

Live Client Site

Timeline

June 2026

03 — The case study
The problem

What was broken

Paw Prints' previous site looked dated, loaded slowly and buried their large-format printing services under unclear navigation. There was no prominent call-to-action, no gallery of real work, and no local SEO foundation — so potential customers searching for printing in their area never found them.

The solution

What we built

We built a two-page Astro site with a warm violet-to-pink brand system, a WhatsApp-first order flow, a dedicated full-screen print gallery, live capability stats and a 4.9★ review wall. The homepage leads with clear CTAs, the gallery page showcases real large-format work, and the local SEO package (Google Business Profile + on-page optimisation) puts them in front of nearby buyers.

The results

Numbers that
prove the work.

Load time

< 2s

Before: SlowAfter: Consistently

Work gallery

Live

Before: NoneAfter: Full-screen gallery page

Primary CTA

WhatsApp

Before: BuriedAfter: Sticky + hero CTAs

Local SEO

Optimised

Before: UnoptimisedAfter: Google Business + on-page

Review wall

4.9★

Before: HiddenAfter: Social proof above fold

Design system

Colors, type
& rules.

Warm violet-to-pink palette with amber warmth. Friendly enough for a local print shop, confident enough for large-format commercial work.

Colour palette

Primary / Violet

#8b5cf6

Buttons, primary brand moments

Accent / Pink

#E879C9

CTAs, highlights, warm energy

Amber

#f59e0b

Gradient accents and trust signals

Ink

#08080d

Headings and dark sections

Paper

#fafaf7

Page backgrounds

Typography

Sora

Headings

600, 700, 800

Inter

Body

400, 500, 600, 700
Built with

The stack.

Astro
React
Tailwind CSS
Framer Motion
Lucide
On the screen

See the
specimen.

Paw Prints homepage hero

Homepage hero with WhatsApp order CTA, service highlights and review wall.

Paw Prints gallery page

Full-screen gallery page showcasing banners, signage and vehicle wraps.

05 — Common questions

Asked about
paw prints.

Straight answers about this large-format printing build, our process and how something like it could work for your business.

How much does a website cost at MTJ Digital?

Build packages start from R2,499 for the Starter Site Special, from R5,499 for the Web Starter build, and from R12,499 for the Web Growth build. Monthly plans start from R899/mo. You get a fixed quote after a free discovery call — no hourly billing surprises.

How long does a project take?

Launch Lab ships in about two weeks. Growth Engine typically takes three to four weeks, and Market Leader five to six. You approve every stage, so timelines stay predictable.

Do I own my website when it's done?

Yes — 100%. Domain, content, design files and code are yours. If you host with us, leaving is never held hostage; we hand everything over.

Do you only work with businesses in Gauteng?

Our lab is based in Gauteng and most clients are in Johannesburg, Pretoria, Midrand, Centurion, Ekurhuleni and the West Rand — but we work with businesses anywhere in South Africa. Discovery calls happen online.

What do you need from me to start?

A 15-minute call and whatever you already have — a logo, photos, an old site, even a tender document. Our Project Blueprint form lets you upload briefs directly. We handle the rest.

Can you also handle my Google Business Profile and printing?

Yes. We set up and optimise Google Business Profiles, build local citations, and design physical assets — vehicle wraps, site signage, office decals — produced and installed through our premium print partners.

What happens after launch?

Every build includes a support window (30 days to 6 months depending on package). Most clients move to a care plan from R599/mo: hosting, backups, updates, edits and monthly content handled for you.

06 — Start the reaction

Want a specimen
like this for your business?

Book a free 15-minute discovery call. We'll ask about your business, then sketch what your specimen could look like.