01 — SPECIMEN D5
Demo Concept

BushTrees

Rooted online presence for a growing nursery

Species catalogue with search, wholesale enquiry forms and a land-development project gallery.

bushtrees.mtj-digital.com
BushTrees — Indigenous Tree Nursery & Land Development website designed by MTJ Digital
02 — The details

Built for
Indigenous Tree Nursery & Land Development.

Species catalogue with search, wholesale enquiry forms and a land-development project gallery.

Industry

Indigenous Tree Nursery & Land Development

Type

Demo Concept

Timeline

Demo concept — 2026

03 — The case study
The brief

The scenario

Indigenous nurseries sell expertise as much as stock. This concept gives BushTrees a catalogue-style presence that supports both retail buyers and wholesale land-development clients.

The rationale

The design approach

A clean, nature-first landing page: forest green and clay palette, species catalogue with search, wholesale enquiry forms and a land-development project gallery. The design lets photography of trees do most of the talking.

The concept

What this
concept proves.

Catalogue

Searchable species

Sales channel

Wholesale enquiry

Proof

Project gallery

Audience

Retail + developers

Design system

Colors, type
& rules.

A single, honest sans-serif family keeps the focus on plants and projects. Forest green with clay warmth feels grounded and local.

Colour palette

Forest

#2e6b47

Primary brand and CTAs

Clay

#b05c32

Earthy accents and warmth

Ink

#14201a

Headings and text

Cream

#fbfaf5

Page backgrounds

Sand

#e6dbc4

Subtle section backgrounds

Typography

Inter

Headings + body

400, 500, 600, 700
Built with

The stack.

React
Tailwind CSS
Framer Motion
Lucide
On the screen

See the
specimen.

BushTrees homepage

Hero with species catalogue preview and land-development project gallery.

05 — Common questions

Asked about
bushtrees.

Straight answers about this indigenous tree nursery & land development build, our process and how something like it could work for your business.

How much does a website cost at MTJ Digital?

Build packages start from R2,499 for the Starter Site Special, from R5,499 for the Web Starter build, and from R12,499 for the Web Growth build. Monthly plans start from R899/mo. You get a fixed quote after a free discovery call — no hourly billing surprises.

How long does a project take?

Launch Lab ships in about two weeks. Growth Engine typically takes three to four weeks, and Market Leader five to six. You approve every stage, so timelines stay predictable.

Do I own my website when it's done?

Yes — 100%. Domain, content, design files and code are yours. If you host with us, leaving is never held hostage; we hand everything over.

Do you only work with businesses in Gauteng?

Our lab is based in Gauteng and most clients are in Johannesburg, Pretoria, Midrand, Centurion, Ekurhuleni and the West Rand — but we work with businesses anywhere in South Africa. Discovery calls happen online.

What do you need from me to start?

A 15-minute call and whatever you already have — a logo, photos, an old site, even a tender document. Our Project Blueprint form lets you upload briefs directly. We handle the rest.

Can you also handle my Google Business Profile and printing?

Yes. We set up and optimise Google Business Profiles, build local citations, and design physical assets — vehicle wraps, site signage, office decals — produced and installed through our premium print partners.

What happens after launch?

Every build includes a support window (30 days to 6 months depending on package). Most clients move to a care plan from R599/mo: hosting, backups, updates, edits and monthly content handled for you.

06 — Start the reaction

Want a specimen
like this for your business?

Book a free 15-minute discovery call. We'll ask about your business, then sketch what your specimen could look like.