01 — SPECIMEN D6
Demo Concept

Theuns and Sons

Soil science, presented with authority

Service breakdowns for soil testing and crop consulting, plus a results gallery that proves the method.

theuns-and-sons.mtj-digital.com
Theuns and Sons — Regenerative Agriculture & Soil Science website designed by MTJ Digital
02 — The details

Built for
Regenerative Agriculture & Soil Science.

Service breakdowns for soil testing and crop consulting, plus a results gallery that proves the method.

Industry

Regenerative Agriculture & Soil Science

Type

Demo Concept

Timeline

Demo concept — 2026

03 — The case study
The brief

The scenario

Regenerative agriculture is a trust sale. Farmers want proof, not promises. This concept gives Theuns and Sons a platform that explains the science and shows real results.

The rationale

The design approach

An authoritative single-page build: forest green, harvest gold and clay palette, clear service breakdowns for soil testing and crop consulting, a results gallery and a lead-magnet offer. Topo textures and grain add an earthy, measured feel.

The concept

What this
concept proves.

Services

Soil + consulting

Proof

Results gallery

Lead gen

Downloadable guide

Tone

Credible + local

Design system

Colors, type
& rules.

Forest green and harvest gold rooted in warm clay. A soft serif display adds credibility without losing the family-farm authenticity.

Colour palette

Forest

#356d44

Primary brand and trust

Harvest Gold

#d4a017

Accents and warmth

Clay

#bd5530

CTAs and earthy energy

Bark

#1a1812

Headings and text

Cream

#fdfbf6

Page backgrounds

Typography

Fraunces

Display / headings

400, 500, 600, 700

Inter

Body

400, 500, 600, 700
Built with

The stack.

React
Tailwind CSS
Framer Motion
Lucide
On the screen

See the
specimen.

Theuns and Sons homepage

Hero with soil-science service breakdowns and results gallery.

05 — Common questions

Asked about
theuns and sons.

Straight answers about this regenerative agriculture & soil science build, our process and how something like it could work for your business.

How much does a website cost at MTJ Digital?

Build packages start from R2,499 for the Starter Site Special, from R5,499 for the Web Starter build, and from R12,499 for the Web Growth build. Monthly plans start from R899/mo. You get a fixed quote after a free discovery call — no hourly billing surprises.

How long does a project take?

Launch Lab ships in about two weeks. Growth Engine typically takes three to four weeks, and Market Leader five to six. You approve every stage, so timelines stay predictable.

Do I own my website when it's done?

Yes — 100%. Domain, content, design files and code are yours. If you host with us, leaving is never held hostage; we hand everything over.

Do you only work with businesses in Gauteng?

Our lab is based in Gauteng and most clients are in Johannesburg, Pretoria, Midrand, Centurion, Ekurhuleni and the West Rand — but we work with businesses anywhere in South Africa. Discovery calls happen online.

What do you need from me to start?

A 15-minute call and whatever you already have — a logo, photos, an old site, even a tender document. Our Project Blueprint form lets you upload briefs directly. We handle the rest.

Can you also handle my Google Business Profile and printing?

Yes. We set up and optimise Google Business Profiles, build local citations, and design physical assets — vehicle wraps, site signage, office decals — produced and installed through our premium print partners.

What happens after launch?

Every build includes a support window (30 days to 6 months depending on package). Most clients move to a care plan from R599/mo: hosting, backups, updates, edits and monthly content handled for you.

06 — Start the reaction

Want a specimen
like this for your business?

Book a free 15-minute discovery call. We'll ask about your business, then sketch what your specimen could look like.